Content & Video Production
Social Media Marketing
Media & PR
Hantverksakademin is part of the Swedish Higher Vocational Education system, with a focus on traditional crafts. The campaign aims to increase interest in craft education long term, but also for crafts in general as many professions risk dying out.
It is designed to reach a younger audience, be easy to understand and stand out from the crowd.
Awarded silver at Svenska Designpriset (Swedish Design Awards).